Future with AI
1 min read
June 03 2025

AI

helps

us

bring

a

vision

easily

The frustration of creating intangible experiences drove me to code, the only way to make an experience tangible and interactive.

The frustration of creating intangible experiences drove me to code, the only way to make an experience tangible and interactive.

Frustration was the main driver behind my decision to become a designer. Of course, I've always loved understanding how the world works, breaking it down to see what it's made of. But aside from pure creation—making something out of nothing—the job of a product designer is ephemeral. We don't build tangible things, but rather intangible ones. We shape thoughts, user journeys, and experiences.

But ultimately, what makes it all worthwhile is being able to hold that experience in your hand, to interact with it. To make that happen, only code will do: coding a digital experience. I believe the true essence of product design lies right there; in successfully coding our thoughts and the journey we envision.

We are now entering an era where AI makes this possible, and it's becoming truly accessible.

So, I'm launching a series of articles where I'll share my experience of building a tool. We'll see where it leads, but I'll be sharing my struggles, my successes—in short, the journey to achieving results. The idea is to share my experience and perhaps help some of you reading these humble lines.

🤙 See you

Let’s collaborate

Guillem Cotcha

Product designer at source.paris

© 2024 Guillem Cotcha

12:47 PM

(GMT+1)

Project

© 2024 Guillem Cotcha

v2.1

Guillem Cotcha

Product designer at source.paris

Me

Moodboard

Soon